Guide/September 2026 · 4 min
Prime, margin, and inexpensive ASINs
The default offer is the Prime buy box. A thinner landed cost is not always a better listing.
Amazon shows more than one price. Dropenza’s default is the Prime buy box. Choosing a cheaper non-Prime offer often moves the cost into shipping time and returns.
Store settings include markup and a minimum profit. Rows below that floor should not become drafts “just to try.” They accumulate and never publish cleanly.
Displayed profit is not the same as money in the account. Fees, tax, and returns sit between those two numbers. The workspace is conservative on purpose.